News

Run for Mental Health - Let's introduce an Endurance Adventurer & Performance Mindset Coach - Luke Tyburski
Kiyoyasu Ito

Run for Mental Health - Let's introduce an Endu...

Luke grew up in a small Australian country town. He had big dreams of becoming a professional football (soccer) player. After years of hard work, dedication, and plenty of setbacks,...

Kiyoyasu Ito

Run for Mental Health - Let's introduce an Endu...

Luke grew up in a small Australian country town. He had big dreams of becoming a professional football (soccer) player. After years of hard work, dedication, and plenty of setbacks,...

Track & Field Lightweight Socks - Sustainable moisture-wicking cooling performance
Kiyoyasu Ito

Track & Field Lightweight Socks - Sustainable m...

  Today, we would like to ask Mark, the race promoter of "Greener Miles Running", about his experience using our newly released 5 Toe Track & Field Lightweight Socks. YAMAtune: First...

Kiyoyasu Ito

Track & Field Lightweight Socks - Sustainable m...

  Today, we would like to ask Mark, the race promoter of "Greener Miles Running", about his experience using our newly released 5 Toe Track & Field Lightweight Socks. YAMAtune: First...

Not trying is a failure
Kiyoyasu Ito

Not trying is a failure

Hokkaido is surrounded by an ice-cold sea and is famous for its fresh fish and shellfish used in sushis, the most iconic Japanese food trademark. As a kitchen for Japanese...

Kiyoyasu Ito

Not trying is a failure

Hokkaido is surrounded by an ice-cold sea and is famous for its fresh fish and shellfish used in sushis, the most iconic Japanese food trademark. As a kitchen for Japanese...

Draw your running route - 自分のランニングルートを描いて
Kiyoyasu Ito

Draw your running route - 自分のランニングルートを描いて

Running is an accessible sport, free for all, fun, good for your health and mind. If you can create your own running route, our run will become more enjoyable and...

Kiyoyasu Ito

Draw your running route - 自分のランニングルートを描いて

Running is an accessible sport, free for all, fun, good for your health and mind. If you can create your own running route, our run will become more enjoyable and...

Snow Endurance Race Sponsored by YAMAtune
Kiyoyasu Ito

Snow Endurance Race Sponsored by YAMAtune

YAMAtune co-sponsored the "8th Snow Endurance Race," a competition in three categories: Snow run, Snowshoe Run, and Snow Bike under the crisp cold weather of Kamuy Ski Resort, Hokkaido. The...

Kiyoyasu Ito

Snow Endurance Race Sponsored by YAMAtune

YAMAtune co-sponsored the "8th Snow Endurance Race," a competition in three categories: Snow run, Snowshoe Run, and Snow Bike under the crisp cold weather of Kamuy Ski Resort, Hokkaido. The...

SHETLAND WOOL - The perfect new winter standard
Kiyoyasu Ito

SHETLAND WOOL - The perfect new winter standard

Shetland sheep live in Shetland islands is in the north of Scotland. As growing in harsh winter condition, British wool's qualities are elastic and durability in general. Shetland wool is...

Kiyoyasu Ito

SHETLAND WOOL - The perfect new winter standard

Shetland sheep live in Shetland islands is in the north of Scotland. As growing in harsh winter condition, British wool's qualities are elastic and durability in general. Shetland wool is...