News

Secrets of the warmth: Layer socks style with Corpilon Pile Heat Socks x Rayon Silk Socks
Kiyoyasu Ito

Secrets of the warmth: Layer socks style with C...

YAMAtune flagship store is located in Higashikawa surrounded by Daisetsuzan national park. This city recorded the coldest temperature in Japan with -41 degrees. People in Hokkaido need to select the...

Kiyoyasu Ito

Secrets of the warmth: Layer socks style with C...

YAMAtune flagship store is located in Higashikawa surrounded by Daisetsuzan national park. This city recorded the coldest temperature in Japan with -41 degrees. People in Hokkaido need to select the...

CHOOSING RUNNING SHOES: By Paul Freary, Product Editor at Athletics Weekly Magazine
Kiyoyasu Ito

CHOOSING RUNNING SHOES: By Paul Freary, Product...

So, you need a pair of running shoes. You might be new to running and looking for your first pair of specific running shoes or have been involved in the...

Kiyoyasu Ito

CHOOSING RUNNING SHOES: By Paul Freary, Product...

So, you need a pair of running shoes. You might be new to running and looking for your first pair of specific running shoes or have been involved in the...

Unique running experience:  Eco-Friendly Trail Running Event
Kiyoyasu Ito

Unique running experience: Eco-Friendly Trail ...

Today, we would like to introduce our partner "Greener Miles Running". They are an environmentally friendly trail running event company based in the North East of England. We love their...

Kiyoyasu Ito

Unique running experience: Eco-Friendly Trail ...

Today, we would like to introduce our partner "Greener Miles Running". They are an environmentally friendly trail running event company based in the North East of England. We love their...

Snow Camp: Exploring the Outdoors
Media YAMAtune

Snow Camp: Exploring the Outdoors

Profiling nature enthusiast Toba Koichi's relationship with the outdoors as he and others set up camp in the wilds of Asahidake, Hokkaido.

Media YAMAtune

Snow Camp: Exploring the Outdoors

Profiling nature enthusiast Toba Koichi's relationship with the outdoors as he and others set up camp in the wilds of Asahidake, Hokkaido.

Profiling Our Origin: Higashikawa in Focus
Sachiko Talbi

Profiling Our Origin: Higashikawa in Focus

  Positioning itself as a must-see for wildlife photographers and outdoors enthusiasts alike, Higashikawa is a small town located in central Hokkaido, just 15 miles from the city of Asahikawa....

Sachiko Talbi

Profiling Our Origin: Higashikawa in Focus

  Positioning itself as a must-see for wildlife photographers and outdoors enthusiasts alike, Higashikawa is a small town located in central Hokkaido, just 15 miles from the city of Asahikawa....

Seeking Sustainability: Recyclable Material use at Events
Sachiko Talbi

Seeking Sustainability: Recyclable Material use...

Exploring the collaborative effort to reduce YAMAtune's carbon footprint at events via recyclable material use.

Sachiko Talbi

Seeking Sustainability: Recyclable Material use...

Exploring the collaborative effort to reduce YAMAtune's carbon footprint at events via recyclable material use.