News

Secrets of the warmth: Layer socks style with C...
YAMAtune flagship store is located in Higashikawa surrounded by Daisetsuzan national park. This city recorded the coldest temperature in Japan with -41 degrees. People in Hokkaido need to select the...
Secrets of the warmth: Layer socks style with C...
YAMAtune flagship store is located in Higashikawa surrounded by Daisetsuzan national park. This city recorded the coldest temperature in Japan with -41 degrees. People in Hokkaido need to select the...

CHOOSING RUNNING SHOES: By Paul Freary, Product...
So, you need a pair of running shoes. You might be new to running and looking for your first pair of specific running shoes or have been involved in the...
CHOOSING RUNNING SHOES: By Paul Freary, Product...
So, you need a pair of running shoes. You might be new to running and looking for your first pair of specific running shoes or have been involved in the...

Unique running experience: Eco-Friendly Trail ...
Today, we would like to introduce our partner "Greener Miles Running". They are an environmentally friendly trail running event company based in the North East of England. We love their...
Unique running experience: Eco-Friendly Trail ...
Today, we would like to introduce our partner "Greener Miles Running". They are an environmentally friendly trail running event company based in the North East of England. We love their...

Snow Camp: Exploring the Outdoors
Profiling nature enthusiast Toba Koichi's relationship with the outdoors as he and others set up camp in the wilds of Asahidake, Hokkaido.
Snow Camp: Exploring the Outdoors
Profiling nature enthusiast Toba Koichi's relationship with the outdoors as he and others set up camp in the wilds of Asahidake, Hokkaido.

Profiling Our Origin: Higashikawa in Focus
Positioning itself as a must-see for wildlife photographers and outdoors enthusiasts alike, Higashikawa is a small town located in central Hokkaido, just 15 miles from the city of Asahikawa....
Profiling Our Origin: Higashikawa in Focus
Positioning itself as a must-see for wildlife photographers and outdoors enthusiasts alike, Higashikawa is a small town located in central Hokkaido, just 15 miles from the city of Asahikawa....

Seeking Sustainability: Recyclable Material use...
Exploring the collaborative effort to reduce YAMAtune's carbon footprint at events via recyclable material use.
Seeking Sustainability: Recyclable Material use...
Exploring the collaborative effort to reduce YAMAtune's carbon footprint at events via recyclable material use.