Cookie Policy

Last Updated: 5 June 2026

At YAMAtune UK (Yamatsune UK Ltd), we believe in being completely transparent about how we collect and process data relating to you. This Cookie Policy explains what cookies are, how we use them on our website (www.yamatune.uk), and how you can manage your preferences.

For information on how we handle your personal data more broadly, please visit our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that are stored on your computer, smartphone, or tablet when you visit a website. They are widely used by e-commerce platforms to make websites work efficiently, remember your preferences, and provide information to the site owners.

2. How We Use Cookies

We use cookies to improve your shopping experience, ensure our checkout functions securely, and understand how runners interact with our store so we can improve our products and service.

We categorise our cookies into two main types:

  • Strictly Necessary Cookies: These are essential for our store to function. Without them, you wouldn't be able to add performance socks to your shopping basket, log into your customer account, or securely complete your payment. These cookies do not require your consent and cannot be turned off.
  • Non-Essential Cookies (Analytics & Marketing): These cookies help us understand how visitors arrive at our site, which sock models are the most popular, and how our marketing campaigns are performing. We only deploy these cookies if you actively grant us permission via our cookie consent banner.

3. The Cookies We Use

Our website is built on the Shopify platform, which sets specific cookies to power our storefront. The main types of cookies running on YAMAtune UK include:

Cookie Category What It Does Retention Period Do We Require Your Consent?
Strictly Necessary Remembers your shopping basket items, maintains your secure checkout session, and manages your security preferences. Session / up to 1 year No — Essential for the site to work
Performance & Analytics Uses anonymous data (e.g. Google Analytics) to show us how many visitors we have, which pages they view, and where the site might be running slowly. Up to 2 years Yes — You can opt out at any time
Marketing & Advertising Tracks the effectiveness of our social media and search ads (e.g. Meta/Facebook Pixel) so we can show relevant YAMAtune content to the running community. Up to 90 days Yes — You can opt out at any time

4. Your Choices: How to Control Cookies

You have total control over the non-essential cookies we use on your device.

  • Our Cookie Banner: When you first visit YAMAtune UK, a banner will appear asking for your preferences. You can choose to “Accept All”, “Reject All” (non-essential cookies), or customise your choices. You can withdraw or change your consent at any time by clicking the “Cookie Settings” link in the footer of our website.
  • Your Browser Settings: You can also block or delete cookies directly through your web browser (such as Safari, Google Chrome, or Microsoft Edge). Please note that if you choose to block all cookies, certain parts of the YAMAtune UK shop — such as the shopping basket and checkout — may not work correctly.

5. Third-Party Services

We use the following third-party services that may set cookies on your device. Each provider manages their cookies in accordance with their own privacy policy:

6. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our technology or UK privacy regulations. Any updates will be posted directly on this page with a revised “Last Updated” date.

7. Your Right to Complain

If you have concerns about how we use cookies or handle your personal data, you have the right to lodge a complaint with the UK’s data protection authority:

Information Commissioner’s Office (ICO)
Website: ico.org.uk
Telephone: 0303 123 1113

8. Contact Us

If you have any questions or require further clarification about how we use cookies, please don’t hesitate to get in touch with our team at info@yamatune.uk.

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