YAMAtune Birthplace
Escape to Higashikawa: Where Nature Meets Comfort
Discover the breathtaking birthplace of YAMAtune – a haven for trail runners and outdoor lovers at the foot of Japan's majestic Daisetsuzan National Park.
A Unique Allure for Outdoor Souls
For those seeking a destination where breathtaking natural beauty, exceptional culinary experiences, and a genuine, relaxed atmosphere converge, Higashikawa presents an ideal choice. This charming town, nestled at the foot of Japan's majestic Daisetsuzan National Park in Hokkaido, offers a unique allure. Furthermore, for the discerning runner, it holds particular significance as the proud birthplace of YAMAtune, a running sock brand highly regarded for its superior comfort and performance.
Embrace the Great Outdoors in Higashikawa
Higashikawa serves as an outdoor enthusiast's paradise, providing year-round activities designed to invigorate the spirit.
Summer Adventures: Rivers, Peaks & Alpine Trails
Envision crystal-clear rivers perfect for kayaking and rafting (the Chubetsu River is a local favourite, gentle enough for families!), or tranquil lakes where the reflection of the Daisetsuzan peaks creates a picture-perfect scene. For those with a passion for hiking, Mount Asahidake, one of Japan's 100 Famous Mountains, awaits. A ropeway provides access up to 1,600m, making the summit more approachable, or one can enjoy easier treks such as the hour-long loop around the Sugatami area, surrounded by stunning alpine flora.
Winter Wonderland: Powder Snow & Serene Trails
With the arrival of snow, Higashikawa transforms into a powdery paradise. Mount Asahidake is globally recognised for its exceptional powder snow, attracting skiers and snowboarders from across the world. The ropeway operates in winter too, efficiently transporting visitors to the prime slopes. For a more serene winter experience, snowshoeing through the tranquil forests of Asahidake or Tenninkyo offers a magical way to connect with nature, allowing one to experience the soft, dry snow characteristic of Hokkaido winters. Additionally, cross-country skiing is a prominent activity – the Asahidake Cross-Country Course is a renowned training ground for Olympic athletes, accessible for six months of the year!
A Culinary Journey: Taste the Purity of Higashikawa
Following a day of exhilarating activities, your palate will undoubtedly appreciate the culinary delights of Higashikawa. This town is a hidden gem for food lovers, celebrated for its pristine water originating from the Daisetsuzan mountains, which forms the foundation of its exquisite produce.
Pure Water, Pristine Produce
Higashikawa is renowned for its "Higashikawa Rice," particularly the "Nanatsuboshi" and "Yumepirika" varieties. Cultivated with the town's mineral-rich water, this rice exhibits a perfect balance of sweetness and stickiness, retaining its delightful texture even when cooled – ideal for onigiri! Furthermore, you will discover an abundance of fresh, locally grown vegetables and fruits, often available directly from farms or at the charming "Michikusakan" roadside station.
Artisan Delights: Handcrafted & Cherished
The town's pure water also enhances its artisanal products. We highly recommend trying the handcrafted tofu, produced with Hokkaido-grown soybeans and natural nigari (bittern), offering a surprisingly rich and satisfying flavour. Another local treasure is the miso from Hirata Koji-ten, a beloved, additive-free miso that has been cherished for over 90 years. It has even received recognition as a "North Higashikawa Specialty Food" by culinary experts! Enjoy it in miso soup, or simply spread it on fresh vegetables.
Invigorating Café Culture
Higashikawa has also emerged as a vibrant hub for unique cafes and eateries. From cosy establishments serving delicious coffee brewed with the town's celebrated spring water and delightful rice flour canelés, to restaurants offering dishes prepared with locally sourced ingredients, there is a culinary adventure to suit every palate.
YAMAtune: Born from the Spirit of Higashikawa
For the running community, it is noteworthy that a visit to Higashikawa means stepping into the home of YAMAtune, a brand that truly embodies the essence of this town. Established in 2014, YAMAtune originated from a knitwear manufacturing company with a long-standing history, leveraging their expertise to create exceptional socks for outdoor pursuits and daily wear.
Inspired by the diverse requirements of individuals living amidst Hokkaido's challenging yet beautiful climate, YAMAtune socks are meticulously designed to withstand extreme conditions while delivering unparalleled comfort. Their commitment to natural materials and innovative design ensures socks that are not only durable but also remarkably soft and moisture-wicking – such as their "Cotton Boucle" socks, affectionately known as "wearable towels."
Whether you are embarking on a challenging mountain trail or simply enjoying a leisurely stroll through town, YAMAtune socks provide the perfect fusion of performance and everyday comfort. A visit to their store in Higashikawa (THE FOOT Higashikawa YAMAtune Daisetsuzan Store) offers an excellent opportunity to experience their quality firsthand and even gain insight into their manufacturing process.
Plan Your Higashikawa Adventure!
Higashikawa presents a unique combination of natural splendour, exhilarating outdoor activities, and delightful culinary experiences. It is a destination where one can reconnect with nature, savour authentic Hokkaido flavours, and discover a brand that truly comprehends the needs of adventurers. We encourage you to plan your visit, pack your essentials (including your running shoes!), and prepare to be captivated by the charm of Higashikawa, the proud birthplace of YAMAtune!
Learn More About Higashikawa Tourism
