YAMAtune: Born in Hokkaido, Crafted for Nature and Life

YAMAtune was born in early summer 2014, in the town of Higashikawa, nestled in the heart of Hokkaido, Japan. The passion for craftsmanship and meticulous attention to detail cultivated in this region form the very core of our products.

From the outset, our unwavering aim has been to create products that harmonise with the mountains and nature. From relaxing indoors to embarking on grand outdoor adventures, YAMAtune is a brand designed to enhance both your outdoor experiences and your daily life. We pour our passion into developing high-quality products through close partnerships with outdoor enthusiasts: athletes, photographers, designers, and artists who share a deep connection with nature. Learning from their invaluable experiences, we've discovered how to express the joy and beauty of the outdoors through our creations.

Everything we envisioned as essential for crafting our products — culture, philosophy, breathtaking landscapes, sensibility, and lifestyle — can be found in the town of Higashikawa. Our town sits adjacent to the magnificent Daisetsuzan National Park. In the summer, you can ascend Mt. Asahidake before dawn, then run through the rural countryside. In the winter, it's common to hit the slopes for skiing or snowboarding before starting your day, and again after work. This way of living is an integral part of the local culture.

Whether for leisure or as a means of work, the rich natural landscape we enjoy constantly beckons us to explore all that the outdoors has to offer. tune IN to NATURE. tune UP your LIFE.